Marketing Advisor with Proven Playbooks

Marketing isn’t magic, it creates magic in the convergence of market-driven positioning and compelling storytelling with repeatable marketing playbooks to create magical customer experiences.

I’ve seen it all in marketing. From short CMO tenures disrupting the organization to key strategic marketing plays outsourced to expensive agencies as well as high-growth start-ups with little to no marketing.

It’s a challenge to build strong marketing teams fast enough to execute and win in the market.

It’s why I aim to disrupt the marketing consulting model and remove the black box from three key pillars of strategic marketing: category creation, positioning and messaging and thought leadership. It’s why I’ve taken 30 years of best practices and created data-driven marketing as a service.